Plan today. Protect tomorrow.

See where you stand.

Nine questions. A few honest minutes. This won’t tell you what your business is worth — but it will show you where the risk is and what a buyer would see when they look under the hood.

  • Confidential

    Your answers stay in your browser.

  • No pressure

    Just honest answers to move your business forward. No email required.

  • Immediate score

    Your results and next steps as soon as you finish.

Your privacy is important. Answers are used to calculate your results right here on this page — they’re never sent, stored, or shared unless you choose to request your written Readiness Brief.

Common questions

Questions Owners Ask

What is an exit readiness assessment?

An exit readiness assessment measures how prepared a business is to change hands — through a sale to an outside buyer, an employee or ESOP transition, or a family succession. It examines how dependent the business is on its owner, how clearly the financials tell the story on their own, and whether operations run on documented systems rather than one person’s memory. The result shows where a buyer or successor would see risk, and what to strengthen first.

How is exit readiness different from a business valuation?

A valuation estimates what a business is worth today. An exit readiness assessment shows why — and where value is being held back. Two businesses with identical earnings can sell for very different multiples depending on owner dependence, customer concentration, and the quality of their records. Readiness work changes those factors; a valuation only reports them.

How long does the assessment take, and what do I get?

Nine multiple-choice questions, usually two to three minutes. You get a Readiness Score out of 100, a score for each of the three pillars buyers weigh — revenue, financials, and operations — and your next three moves, each linked to an article that shows you how to act on it. Results appear immediately on this page.

Do I need to share my email or financial statements to see my results?

No. Your answers stay in your browser, and the score is calculated on this page — no email address, no documents, no follow-up sequence. Information leaves the page only if you choose to request the written Readiness Brief, which sends your results along with your name and email.

When should I start exit planning?

Three to five years before you want to exit, if you can. The changes that most affect the outcome — reducing owner dependence, diversifying customers, cleaning up financials — typically take 12 to 24 months to show results. Most owners wait longer than that: the Exit Planning Institute’s 2025 State of Owner Readiness report found that only 13 percent of owners have a formal exit plan.